Description : Public Relation Officer and HR Officer. Company : Sundus Recruitment and Outsourcing Services, Abu Dhabi. Location : القاهرة

Job Purpose

The responsibly of a public relation officer in Sundus would be to typically manage end to end PR & comms & admin related things including Media relation, Corporate communication, Social media and Brand image Management, Event Management and Community Engagement for the organisation. The responsibilities collectively contribute to building and maintaining a positive public image for the organization and fostering strong relationships with various stakeholders. The person should be self-motivated passionate about the job should ensure everything is complained with company policies and relevant laws in media and public relation management for Sundus and Masadir as a whole organization.

Key Performance Areas

• Media Relations:
• Implement Cultivate and maintain strong relationships with different media channels, and media outlets.
• Creating and helping in Drafting contents for distribution and social media or press releases, media advisories, and other relevant materials.
• Respond to all form of media inquiries keeping the Brand image of the organisation in mind and enhance it.
• Brand Management:
• Collaborate and work closely with the marketing team to align public relations efforts with overall marketing strategies keeping the Brand management in mind,
• Ensure alignment between public relations and branding efforts.
• Support marketing campaigns with PR initiatives to maximize impact.
• Protect and enhance the organization's brand by maintaining consistency in messaging and visual elements.
• Events and Social Media Management:
• Work closely with the management and Plan, organize, and execute public relations events, such as press conferences, and promotional activities.
• Co ordinate and manage media attendance and ensure a positive public response.
• Oversee and manage the organization's presence on social media platforms.
• Develop engaging content, monitor online conversations, and respond to comments or inquiries.
• Corporate Communications:
• Ensure Create content for internal and external communications, including newsletters, emails, and announcements.
• Develop and implement communication strategies to promote a positive public image of the organization.
• Community Engagement & Legal Compliance Management:
• Develop and implement community engagement programs to enhance Sundus’s reputation within local communities.
• Promotion of CSR activities.
• Ensure that all public relations activities comply with relevant laws, regulations, and ethical standards.
• Ensure confidentiality of all the company internal information and data before releasing in media.
  
  

Knowledge, Skills, And Experience

• Knowledge:
  
  

Minimum a bachelor’s degree in communications, public relations, journalism, marketing, or a related field is preferred. Having working experience and first hand experience in public relations, communication, or a related field will add more value.

• Required Skills:
• Minimum 1-3 years of experience in public relations or a related field.
• A solid understanding of various media channels, including traditional print, broadcast, and digital media.
• Awareness of current trends and changes in the media landscape.
• Knowledge of legal and ethical standards related to public relations activities, including defamation laws, privacy issues, and codes of conduct.
• Familiarity with social media platforms and the ability to leverage them effectively for communication and brand building.
• Knowledge and understanding of the industry trends, competitors, and relevant issues.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to handle sensitive information with confidentiality.
• Experience:
  
  

Minimum 1-3 years of experience in in public relations or a related field. Working experience with progressive responsibilities in an organized, multi-cultural and system-oriented company with a proven track record.

Note: Statements in this Role Profile are intended to reflect the duties and responsibilities of the position in general and could vary based on job requirements.